Overall, we are neutral about both the flipping and long-term potential of this ICO. Our thoughts on buying the tokens for flipping and investing for the long term are as follows:

For flipping

Neutral. In the current market environment, we believe the hard cap of 37,000 ETH is rather high for this type of project, especially considering that the project is at a very early stage. 

For long-term holding

Neutral. The go-to-market strategy of the project is unclear to us. We are unsure how Merculet will attract users and gain adoption of its tokens. Therefore, it is hard to gauge how likely the project will be successful long-term. The fully diluted market cap is also fairly high amid the current market environment.

An experienced and solid Chinese team with important partnerships and attention from capital funds. Its market potential is huge because Merculet introduces a unique complex solution to the main problems of the industry. The relationship between Merculet and Krypital Group is a great advantage for the project. But still there is a lack of information related to ICO dates and pre sale; they will not show MVP before an ICO because Merculet is not an open source project, but they promise to launch their platform in Q2.

P.S. They have a great marketing team! They have answered all my questions, and they have a very friendly attitude and completely understand the project, even when answering difficult technical questions.

While the issue of capturing consumer attention is an increasingly pertinent issue for enterprises, we are not sure a decentralized platform based on tokenized incentivization represents the solution.

At this stage in the development and adoption of blockchain technology, the Merculet ICO is treading into highly speculative territory. Without a product demo to get an idea of what the end user experience will feel like and little information on adoption strategies, we are not confident enough to place a bet on this project.