Story Protocol has rebranded as the DATA Foundation, shifting from general IP infrastructure to onchain rails for licensable, verifiable AI training data.

It launched Trace, a registry minting an onchain receipt for every data contribution, with a flagship Kled integration adding over 1.5 billion user records.

Story's IP token migrates one-to-one to a new DATA token. Co-founder Andrea Muttoni becomes CEO, with Kled's Avi Patel joining as chief data officer.