Pump.fun introduced Custom Pairs, letting token creators launch coins paired with tokenized stocks, crypto majors and metals on Solana, not just SOL or USDC.

The feature brings 20 brand-new asset pairs to Solana through a partnership with Sunrise, spanning tokenized equities like BA, BABA, COST, DELL, DJT, HIMS, IBM, JNJ, LMT, LULU, MGM and PFE, alongside crypto majors and metals. Pump.fun pitches more variety, deeper liquidity and lower fees than rival launchpads. Pairing a token to a tokenized stock only mirrors that asset's price, though: holders get no claim on the real shares, no dividends and no voting rights.

The move pushes Pump fun past pure memecoins into the fast-growing tokenized-stock narrative, and lands amid a wave of stock-paired launchpads, from Robinhood Chain's PAIR and Long xyz to Solana rivals like StonkFun, all betting community tokens will trade against equities instead of gas coins.

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