Brendan Eich

Basic Attention Token (BAT) empowers the Brave Browser, aiming to transform the web advertising model by fostering fairness among consumers, creators, and advertisers on the internet.

The Basic Attention Token itself is the unit of reward in this advertising ecosystem and is exchanged between advertisers, publishers, and users. Advertisers pay for their advertising campaigns in BAT tokens. Out of this budget, a small portion is distributed to advertisers, while 70% is distributed to users — whereas the intermediaries that typically drive up advertising costs are cut out.

Basic Attention Token was launched in 2017 following one of the fastest sell-out ICOs of all time, with the platform raising a total of $35 million in under a minute. Since then, it has rolled out its attention-based advertising experience to users in most countries of the world.

Brendan Eich

Basic Attention. Founder & CEO

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Basic Attention (Founder & CEO)