Tether’s U.S.-regulated stablecoin, USA₮, launched a large-scale offline activation in New York City during St. Patrick’s Day. During the campaign, $10 in USA₮ was offered to users via the Rumble Wallet download.

25,000 promotional postcards were distributed across Times Square and parade routes, reaching ~2M attendees during the largest St. Patrick’s Day parade. The campaign was focused on converting offline attention into on-chain adoption, with Rumble Wallet as the primary onboarding layer.

Paolo Ardoino, CEO of Tether, noted that USD₮ already serves 550M+ users globally, positioning USA₮ as an extension of this infrastructure tailored for the U.S. market.

ℹ️ About. USA₮ is issued by Anchorage Digital Bank, the first federally chartered crypto bank in the U.S., aligning the stablecoin with regulatory standards from launch.

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