Immutable is restructuring its business, cutting 29 game development roles and outsourcing most operations related to its gaming titles, including Gods Unchained and Guild of Guardians.

The company is pivoting toward its AI-powered marketing platform, Immutable Audience.

The platform helps game publishers improve player acquisition, engagement, and conversion rates across both Web2 and Web3 games. According to Immutable, Ubisoft's Might & Magic: Fates achieved a 3x increase in download conversion using the product.

Despite a challenging Web3 gaming market and IMX trading over 98% below its all-time high, Immutable says it still has a 10-year runway following its $200M Series C raise. The company expects its new strategy to accelerate platform growth, targeting up to 500 new games annually.