Grayscale has launched Zcash Invest, an education platform and national campaign built around its Zcash ETF (ZCSH), which listed on NYSE Arca on August 25. The campaign opens with a Wall Street Journal wrap and a new national ad, then rolls out across print, outdoor, streaming and social.

The asset manager plans to direct $1M to Zcash nonprofits and initiatives. The first $400K went out as four $100K grants to the Zcash Foundation, Pretty Good Policy for Zcash, Shielded Labs and Project Tachyon. Grayscale also intends to reinvest 100% of ZCSH sponsor fees into Zcash development, marketing and education for up to a year.

ZCSH recorded about $61M in net outflows over October and November: $46.25M in October and more than $15M so far this month.

The fee commitment is voluntary and can be modified or discontinued at any time. It funds ecosystem work rather than ZEC purchases, so it does not translate directly into buying pressure on the token.