16 Nov 202103:00
Ojamu AMA Recap
Myko (CryptoDiffer)Hello, everyone!😁
We are glad to meet here:
Hal Bame, Ojamu CEO
Fateh Singh, Ojamu CMO
Hal BameHi all - good to be here👍
Fateh SinghHi everyone, its great to connect
glad to be here
Myko (CryptoDiffer)Welcome Fateh and Hal, thank you for taking your time today!
Let's start with some introductory questions
Q1: Can you introduce yourself to our community?
Hal Bamesure - I've spent the majority of my career in the video game industry and start-up technology, having lived in Europe, Asia and the US and travelling all over the world as a result - very lucky to have done so 🙏😃 started getting into Blockchain and Crypto around 2015 in terms of its potential impact on various businesses - just returned from Dubai and the various Blockchain events happening this month - amazing energy there as sooooo much going on! what a time for the blockchain industry 💪 - DONE
Myko (CryptoDiffer)Sure, it is!
Fateh SinghSo yeah I’m Fateh, CMO @ Ojamu. Been deep into the digital marketing space since 2010 with a focus on brand positioning and strategy. Went down the crypto rabbit hole in 2017 and now we’re here 😄 - Done
Myko (CryptoDiffer)Okie! Got it:)
Q2: Can you introduce Ojamu to us?
Hal Bameabsolutely - sure - happy to - Ojamu is a new MarTech platform with the goal of utilizing Ai and Blockchain technology to automate organic marketing campaigns for both Blockchain-related companies as well as more traditional business companies, utilizing proprietary Ai tech, 'real-time' data and a suite of intelligent toolsets - this is not AdTech with banner ads and newsfeed pop up - this is focused on 'organic' marketing and engagement, especially for Blockchain related Brands as the Blockchain space gets more and more mature, as will the marketing challenges - that's why you see co's like FTX using Tom Brady, Kevin O'Leary as Ambassadors - similar to how traditional non-Blockchain co's have been doing for yrs - done -
we'll also use our Ai toolsets to find previously unknown data clusters for Brands - this will allow Blockchain-based Brands and other Brands to target their marketing to audiences they didn't even know about previously
Fateh SinghAutomating organic campaigns and strategies is important to note here.
Our focus is on bringing relevant content to the right audience. Our intelligent platform identifies analyzes an incredibly vast amount of data to search for missed opportunities that human marketers simply cant find due to our natural bandwidth limitations.
Once our platform has identified these opportunities then the end user is given these predictions in an automated fashion where they can plug and play the roadmap. - Done
Q3: Let`s now talk about the milestones you have achieved so far and about your upcoming plans?
Hal Bamesure - we're making progress on several fronts - integrating with various Layer 1's on the blockchain side and partnerships and progressing well on the Ai side with our data infrastructure progress which is key for our MVP coming up in the short term - done -
Fateh SinghFor example one of our ecosystem partners that we're excited to work with is Unmarshal. We recently announced our partnership where we will be working with the Unmarshal team heavily on the blockchain data side
We're also at the final stages of completing our Polygon bridge which is a development that we're really excited about
we've also recently announced partnerships with DeFi platform Wise Token and GameFi platform GameStation. You can find more details about these partnerships on our website blog.
and then in terms of strategic partners we're excited to be working with some of the best in the business 🦾
we will be publishing a lot more news regarding techincal and business development milestones in the coming weeks so definitely keep an eye out on our channels - done
Cryptodiffer CommunityI could read that the OJAMU platform is based on multiple leading blockchains, including Ethereum, Polygon, Solana and Polkadot, but will it really develop on all of those networks, or does it have interoperability with all of those networks? And also, why don't they point to BSC?
Hal Bamegreat question - obv, we can't develop on all those at once lol - BUT, we are starting with Ethereum, Polygon and others with ETH bridge as that's a proven, secure Blockchain(s) with an enormous amount of developers onboard - however, we're also extremely excited re the possibility of Fantom who are EVM compatible and actively putting together integration for that Blockchain and has fantastic momentum at the moment - Solana also has excellent progress now, especially in the gaming realm and all of these are strong to counter the current ETH gas fee issues - re BSC, we are certainly looking at that also in the mid term
Cryptodiffer CommunityIt is very visible that the breadth of marketing is expanding beyond human capabilities and so, it is vital that brands and traditional agencies look to new solutions. So what new solutions does Ojamu intend to bring to the space?
Fateh SinghGreat question.
Theres an abundance of data available from tools like Google Analytics, the problem is that this data is often not used to its full capacity. A series of failed campaigns can result in brands ultimately failing in their business objectives. What Ojamu does is to bring a data-driven and objective approach to a brands digital strategies.
Ojamu is designed to augment human intelligence by bridging human creative insight with data-driven decisions in an automated fashion.
Cryptodiffer CommunityCan you give us more information about the "NFT Access Pass" that OJAMU will offer? Will any NFT be really compatible to implement it as an access pass? Or will it be NFT native to OJAMU?
Hal Bameanother great question - first, we feel that the future of NFT's is utility and REAL functionality - thus, we saw the integration of NFT's re our 'gated data' as an excellent start - it will not be ANY NDT but the Ojamu NFT Access Pass - the idea is a simple one: making the NFT act as a 'Access Pass' for not only an industry vertical’s key data, but cross-correlating other datapoints to find previously unknown data clusters; which identify missed opportunities in audience targeting and product placement. We'll then look to expand this function re the potential 'trading' of gated and non-gated industry data and there will be more on this and other functionality in the future.
Fateh SinghThe NFT Access Pass will be native to the Ojamu platform but minted on Ethereum to begin with.
The NFT acts as a key to the Ojamu platform. Holders just need to hold the NFT in their wallet to gain access to the Ojamu platform in a decentralized fashion.
We will be publishing more details on our NFT use cases but the first use case will be on the data and prediction models side.
Cryptodiffer CommunityWith this your novel approach to digital marketing, should we say you are trying to replace existing physical marketing or you intend to complement it to help client get the service they truly desired?
Fateh SinghThe Ojamu Intelligent Platform (OIP) augments human intelligence, it’s designed to be used as a tool and not necessarily to replace human marketers but it will definitely help streamline marketing departments and the overall bottom line due campaign budgets being optimized by data-driven decisions.
Cryptodiffer CommunityHow can Ojamu help a brand to achieve success in digital marketing ? Can your platform be used for marketing of all types of goods or you have a particular preference for items you want to help with marketing ?
Hal Bamewe are ideally looking for Blockchain and non-Blockchain Brands who are going to be very active with their outreach in terms of real engagement and Brand building - this way, they'll be generating a LOT of data and we'll be able to maximize that data thru our Ojamu Intelligent Platform and come up with automated digital campaign recommendations with the greatest % chance of success and engagement for them
Cryptodiffer CommunityWhat is the most important thing about Project Ojamu right now? What do you do when the project has problems or when you can't attract users?
Fateh SinghGreat question.
Our foremost priority is to build great tech and gain user adoption.
So we’re focused heavily on product and building a real world business.
As someone that’s been in the digital marketing space for 10+ years I know what our platform must do in order to solve real problems for marketing and product teams so building a tool that teams will use on a daily basis is the ultimate focus.
The OIP will fit into marketing and product teams tech stack just like Slack, Figma, Zoom etc
Cryptodiffer CommunityHow are your cross-chain features developed so you can work with Ethereum, Polkadot, and BSC? Do you have support to work with other chains besides ETH BSC and Polygon?
Fateh SinghWe’re focused on EVM compatible Blockchains to begin with.
Polygon is a natural scaling solution so we went with a Polygon integration on L2 first but further EVM compatible chains will be coming next as soon as Polygon integration is complete.
Definitely stay tuned to our channels for some exciting announcements coming soon 👀
Ok guys we have to wrap it up here and get back to building.
Thanks for having us and all the great questions. We will definitely come back and get to answering more of them!
Myko (CryptoDiffer)Thanks a lot for your time!
It was a pleasure