01 Sep 202004:08
AMA
Fractal Protocol AMA Recap
Cryptodiffer Team
Hello, everyone!đ Cryptodiffer TeamWe are glad to meet here:
Julian Leitloff (@julianleitloff), CEO, Co-Founder of Fractal Protocol
Julian Leitloff
Hi Everyone đ Happy to be here Julian LeitloffCryptodiffer Team
Our team has prepared 3 questions for you to start with: Cryptodiffer TeamQ1: Can you introduce yourself to our community?
Julian Leitloff
Hi I am Julian, Co-Founder, and CEO of the Fractal Protocol Julian LeitloffI have been an entrepreneur since 2012 and started Fractal in 2017 together with my technical co-founder JĂșlio to provide an infrastructure service for the evolving Web 3.0
Cryptodiffer Team
Q2: Can you introduce Fractal to us? Cryptodiffer TeamJulian Leitloff
Basically, Fractal is a protocol to govern the exchange of personal data. Your personal data is being used like a resource right now: It's harvested and stored away from your control. Julian LeitloffAt the same time it is just helping a very limited number of companies, namely a duopoly that controls 60-70% of the ad market. That's a problem becasue the free web relies on it.
Our mission is to make sure that the bloggers and builders that actually create the content for the free web are getting paid. Fractal is proposing a different standard that puts the data in the hand of the user, while making sure that the bloggers and builders get paid.
Cryptodiffer Team
Q3: Let`s now talk about the milestones you have achieved so far and about your upcoming plans? Cryptodiffer TeamJulian Leitloff
Thatâs important to focus on and something we want to be held accountable to in the future. Julian LeitloffSo where are we at?
We have proposed a framework that is our technical primer and already publicly available
https://uploads-ssl.webflow.com/600c8c2ee034d32f97280917/6019512c99096e2be8251212_Fractal%20Protocol%20White%20Paper_01022021.pdf
The good folks over at Parity helped us sketch out some technical details around the implementation. We have won a grant application that we are now working on. The team has started developing curcial parts of the protocol and we will release the first open source code in the next couple of weeks.
On the product discovery front it was important to us to get knowledgeable people from the adtech ecosystem. We got Aurel (former COO of Adjust who just sold his comapny to Applovin for 1bn) and the feedback coulnât have been better.
At the same time we have been starting to look for allies. Going against a powerful oligopoly isnât going to work without supporters and allies.
In the future you will see that we actually ship code. You have the Fractal software that is already there and weâll release some new features soon. The main net is planned for early fall, maybe late summer
Weâll release a more thorough timeline soon though đ
Cryptodiffer Team
Thank you for such detailed and interesting answers! Cryptodiffer TeamIt is time to move to the community questions part.
Cryptodiffer Community
If I'm right, you guys are proposing the market to move away from Google and Facebook, to me this is like a suicide mission which would only take divine grace to be possible. I would like to know the approach you would be adopting to help end the Oligopoly in the market? Cryptodiffer CommunityJulian Leitloff
Itâs a tough question, but you are right đ Going against the oligopoly isnât going to be easy. And donât get me wrong, itâs an open protocol, so everyone â including Google and Facebook â can work with it. We will need all the help we can get, including from you. Weâll specifically need allies from the remaining ad market to make it work Julian LeitloffCryptodiffer Community
How does Fractal plan to dominate the data market? How easy is it to use Fractal Protocol? Cryptodiffer CommunityJulian Leitloff
Fractal is to data sharing what SMTP is to Email. So ideally you keep using whatever you are using now and you wonât even notice. Julian LeitloffCryptodiffer Community
Truly youâve done AMA in many telegram groups, so what next, what other way will you make your project more popular? How do you planning to solve the scaling problem And how do you overcome the threat of centralization? Cryptodiffer CommunityJulian Leitloff
We have some conversations with apps that have a much larger userbase than we do. Ours is currently at 200k â so getting Fractal in the hands of our own users is going to already get the ball rolling. But for us to succeed we are talking about hundred of million of users. Julian LeitloffCryptodiffer Community
Since 2017 what was your Income source? How did you make revenue to run this project untill now? What are your major goals to achieve in the next 3-4 years? And What are your plans to expand & gain more adoption? Cryptodiffer CommunityJulian Leitloff
We were helping companies like the Ocean protocol and had customers like Sovrin. So we had revenue from the frist day. But to finance the development we also took on Venture Capital. One of our investors is Coparion, a VC that is funded by the Marshall Fund which is close to the EU government. The other is a corporate VC that has inveested in Polkadot and other crypto projects. Julian LeitloffCryptodiffer Community
â°ïžToo many projects promise magic but never release any working product or prove any revenue, Within a short/long time of release. Is your project also like this? If not can u tell us, What makes your project different from other projects? Cryptodiffer CommunityJulian Leitloff
We are an open-source zero-margin protocol, so the aim with the protocol isnât to generate revenues. However, the application will be part of the ecosystem and âmineâ Fractal tokens just like every other app taht decides to use the Fractal protocol. Julian LeitloffIndeed, there have been AdTech protocols that promised to replace existing infrastructure with on-chain governance. I think the tech just hasnât been ready. I mean Polkadot sounds too good to be true, but we see the code actually being shipped and the network is live. Itâs working. We are waiting for the slot auctions now and some more functionality. But the tech is ready.
Cryptodiffer Community
Does the design of the Fractal Protocol allow multiple identifiers to be used for different user purposes? Cryptodiffer CommunityJulian Leitloff
Yes. We donât dictate the types of classifications that users want to use. Julian LeitloffCryptodiffer Community
How can Fractal Protocol keep data secure? What are the benefits of using Fractal Protocol? Cryptodiffer CommunityJulian Leitloff
So first of all there is not central place to store the data. Instead attestations are shared in a pseudonymous way. So we donât issue all attestions agains one central wallet. Otherwise youâd be able to pin-point that to a specific person after a while. We leave it up to the user to control what they want to share with whom and allow to share it in a way that doesnât reveal her or his identity. Julian LeitloffCryptodiffer Community
đŁThe Adfraud is a true problem, and Fractal says that its platform is "resistant to Adfraud", so can you explain us which mechanisms to you have to obtain such performance in comparision with other platforms? Cryptodiffer CommunityJulian Leitloff
The current ad ecosystem works with cookies. The way that cookies work is that they get planted into your browser. You can modify them or copy it. So there is really no proof that itâs a legitimate information point. Julian LeitloffHere is where the protocol is different: The user initiates the process by issuing a claim. The other party publicly issue an attestion. To make an example: You surf on a sport website and the plugin issue the claim âthis users has been on the sports websiteâ. Then the website publicly attests âyes, that is trueâ. If the user surfs somewhere else, third parties can rely on that event actually taking place
Cryptodiffer Community
About the tokenomics? Could you give us an overview of the tokenomics? Is the token designed to rise and fall with the success of the platform? And does it include any scarcity paths such as stake, store, or burn? Cryptodiffer CommunityJulian Leitloff
There are 865m tokens. Nearly half of which will be minted over the next 50 years. The team and founders have 6m lockup and 50m vesting. Julian LeitloffThe token is going to be used to buy data (think about a micro TX everytime everytime you visit a website). In order to ensure that the data is correct, validators will stake on data pools. This allows them to rake in parts of the payments but they will also lose their money if the data turns out to be fraudulent
Alright, let me pick one last question.
And leave the sticker here while Iâll answer đ
Cryptodiffer Community
You organized a very useful AMA session and received lots of questions related to utilities and technology, visions of the future, ... Cryptodiffer CommunitySo now I want to ask you what would you like to receive from the community?
thank you
Julian Leitloff
This is important! Thank you for asking. IF we want to see a free web like we know it, we need to vote by our actions. Only with *your* help weâll be able to make the change. We will start introducing cool apps that will implement the Fractal technology soon. Please use these guys. There are alternatives and itâs in our hands what kind of internet we want to have Julian LeitloffCryptodiffer Team
Thanks for your time ! @julianleitloff Cryptodiffer TeamThank you to everyone who took part!
it was very informative and insightful AMA=)
Julian Leitloff
Thank you guys for taking some time on a Saturday to read about Fractal Julian LeitloffReally appreciate it