DeSo, short for "decentralized social," is a layer-1 blockchain designed specifically for social applications.

DeSo's approach to social media on the blockchain introduces concepts like user ownership, data portability, and direct monetization opportunities for content creators. By putting profiles, content, and tokens on-chain, it offers transparency, user control, and a foundation for innovative decentralized social applications. This open and user-centric approach differentiates DeSo from traditional centralized social media platforms.

On-Chain Profiles: Each user's profile is stored on the blockchain and is under the user's full control via their private keys. This ensures portability of user identity across various applications within the DeSo ecosystem. Users have sovereignty over their profiles.

Social NFTs: Non-fungible tokens (NFTs) created on DeSo are linked with the artist's profile. This association enhances the traceability and social nature of NFTs, making them more valuable. It establishes a clear connection between the creator and their creations.

Social Tokens: DeSo enables the attachment of social tokens to user profiles. These tokens can generate revenue from NFT sales and other forms of creator monetization. This feature empowers creators to build their own communities and economies.

Social Tipping (Diamonds): DeSo's blockchain architecture simplifies the integration of money-native features like tipping into applications. Social tipping, referred to as "Diamonds," allows users to directly support content creators by giving them digital tokens as tips. This feature encourages content creators and strengthens user engagement.

On-Chain Posts: All posts and replies on DeSo are stored directly on the blockchain. This means that content is not only tamper-proof but also portable across the entire DeSo ecosystem. If one application's algorithms or moderation policies are not aligned with a user's preferences, they can explore other applications within the network.

DESODecentralized Social

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