1. A highly scalable block chain that revolutionizes z-cash's zero-knowledge proof weakness
2. Invested by world-class investors ico. Even projects that invested from vitalik. (+ Bitmain, pantera capital etc)
3. Excellent development team. Successful testing cases exist.
A complementary point
1. There is a lot of competition in highly scalable block chains. (Red Ocean)
2. The token sale schedule and the hard cap have not been released yet.
3. Institutional investment has not been published yet.