Interesting phraising So, exchanges in general are very important. Just adoption by itself is not gonna do too much because liquidity is key, so as (don’t put me to jail) good price level. Community, which entrusts you with their time and assets, must see that their contributions to the development are respected in a proper way: no huge parties with Moét or expensive 1st class tavels…
Anyway, liquidity: yes, this is key as well. We all know exchanges game their stats, while in fact the volume outside of the top10 major alts is actually about 0, regardless of where they trade at. Because cashflow into the token (buying power) is something that is not tied to an exchnage, it’s tied to the quality of the project. Therefore, we essentially do this in a professional where where it’s like 2 businesses: token side and the community, and integrator / solution adoption.
Timing is of essense. We are pretty much transparent about our strategy with exchanges: throwing volume around is not good nor bad as long as it gets new buyers. Right now alt volume across exchanges is super low, and paying a few hundred K to some fake volume one (who some consider to be top 10) will be a waste of money, 1 day small exposure, and pretty much no buying power.
How to get there: both the adoption as well as the community / token marketing. None of those should be disregarded.